Phygital events have gained immense popularity due to their engaging and interactive nature. These events are a combination of physical and digital world that creates an immersive experience for the attendees. They also consist of hybrid event elements because modern event technology is being used to elevate the experience. Live-streaming, mobile event apps, AR/VR, and RFID are some of the most used phygital event trends. Hosting events phygitally is less hectic and time-consuming, it also includes event tech that can automate tasks and streamlines the workflow.
In this blog, we will take a look at how phygital events are changing the ways of hosting and are becoming a new trend in the industry.
Phygital Event Planning and its Role
The success of phygital events planning hinges on effective planning and execution. Event organizers must consider both physical and digital aspects, ensuring a seamless integration of the two. Here are some essential components to successfully plan and host these events:
Clear Objectives
Defining a clear objective is necessary if you want to achieve your goal with phygital events. Whether it is lead generation, brand promotion, or knowledge sharing, having a clear objective will help guide your event strategy.
Technology Integration
Investing in necessary technology that helps in elevating the experience of hosting events phygitally can help a lot. There are multiple aspects of this, such as audio-visual equipment, live-streaming services, interactive platforms, and AR/VR tools for virtual attendees.
Content Strategy
Creating compelling and engaging content that helps cater to both physical and virtual audiences. For this, consider using and leveraging interactive elements and the latest phygital event solutions to create immersive experiences and enhance the content’s impact.
Interactivity
With digital and physical integration strategies, plan real-time interactions with both physical and virtual attendees. You can implement live chat, Q&A sessions, polls, and live streams for active participation and networking.
Data Collection and Analysis
Set up data collection mechanisms to capture attendee data and interactions. Analyze this data to gain insights into attendee behavior, preferences, and engagement levels.
Accessibility
Ensure that your phygital event is accessible to each attendee of the event. It also includes those who have disabilities or any other problems. Use multilingual format, sign language interpretation, screen reader compatibility for virtual attendees, etc.
The Emergence of Phygital Event Trends
Phygital event trends have revolutionized the whole industry. These trends reflect changes in preferences and expectations for the attendees that are driven in advance with technology for innovative experiences. Some of the key trends to host events phygitally and reshape the industry are:
AR & VR Technology
Both these technologies are becoming an integral part of phygital events. With these, attendees can have an immersive experience with virtual environments or overlay digital information on their physical surroundings. These are the most suitable solution that helps in creating an interactive and engaging experience.
Live Streams and Hybrid Events
Live-streaming helps enable real-time participation of the attendees and breaks down geographical barriers. It helps in a wider reach of audience and with a hybrid event platform and its elements it offers more flexibility to both virtual and physical attendees.
Interactive Platforms
One of the greatest phygital event benefits is that it allows you to use interactive platforms that can help enhance the whole event experience. Such as a mobile event app that can be used to facilitate interactions with live chats, polls, Q&A sessions, and gamification to encourage active participation.
Enhanced Data Insights
Event planners are in a constant need to leverage all the data and insights that they can obtain from their events. With phygital event solutions, it is much easier to gather all these valuable insights into the attendee’s behavior, preferences, and interactions. With this data-driven approach, they can easily improve their event strategies and improve future planning.
The Benefits of Phygital Events
Phyigital events offer multiple benefits for event organizers, attendees, and other stakeholders. These benefits, contribute to the growing popularity of these events and are boosting their adoption across various industries. The most interesting and key benefits of these events are:
Reach and Accessibility is Expanded
The event registration process which is the most important for all event organizers can be boosted with these events. This is because there are no geographical barriers that allow attendees from around the world to easily participate. It also expands the reach and increases event attendance and engagement by making it accessible to a global audience.
Increased Engagement and Interactions
With phygital event solutions like an event app, you can offer higher levels of interactivity and engagement to the attendees. Multiple features like live chats, polls, gamification, etc. can help the attendees actively participate and connect with the speakers and other participants.
It’s a Cost-Effective Solution
Hosting events phygitally requires less overhead costs than traditional and physical events. Because there are multiple things that need to be looked after, phygital events can save the cost that needs to be implemented. With modern technology and solutions, many tasks can be automated which helps to elevate the whole event.
Increased Sustainability
By hosting events phygitally you can inherit more sustainability and reduce the environmental impact that is associated with physical events. It easily aligns with your modern values and showcases your commitment to sustainability.
Versatile and Flexible
This is one of the greatest phygital event benefits, it can be tailored to suit various needs and objectives of different industries. These events offer flexibility in terms of scheduling and make it possible for the attendees to attend the event from different time zones and schedules.
Conclusion
Hosting phygital events is the best way possible to increase the engagement of the attendees and revenue for the organizers. These events help in creating an immersive experience for the attendees that makes them want to attend. There are many possibilities and technologies that can be used for these events to elevate them. There are multiple benefits of these events, all you need to do is find the objective and role of hosting these events.