Vlone was founded in 2011 by A$AP Bari, a prominent figure in the hip-hop and fashion scenes. The brand quickly gained attention for its edgy aesthetic and its association with the A$AP Mob, a collective of artists and creatives. The name “vlone” itself is a play on words, combining “alone” with the letter “V” for “victory” – a reflection of the brand’s ethos of individuality and triumph over conformity.